Overused Words

I think I've seen too many infomercials.

Never mind the overpriced and/or useless products the snake oil salesmen are pitching. And let's try to get past the poor acting skills, false professional credentials (note to advertisers: a chef's hat does not make someone a chef -- neither does your calling them one), fake sincerity, accents (real or not), or whiny, almost exasperated-sounded pitchmen (the Shark steam mop dude saying "Elizabeth!" for the umpteenth time).

(I'll save my derision for celebrity spokespersons for another post.)

My current pet peeve is that they've started to use the same word to extol the virtues of their product. The current word they've latched onto is ... AMAZING!!!

I mean, really. Could that many things truly be amazing? (I think not. At least not what they're peddling.)

What annoys me is that mainstream commercials have started using the same word to promote their products. I watched a TV show at a network website, and they must've shown the same commercial about five times -- it was for "Aqua Fresh Iso-Active".

Apparently, it wasn't enough for them to tell us why this product was so good for our dental hygiene -- why we should rush to the store and buy it. No, they also had to say that it was amazing. Or rather, the way the pitchman said it, it was -- pause -- AMAZING. Yes, the pitchman's voice was absolutely in awe of how truly wonderful this toothpaste is.

Hmmm. I think I'd better run on over to Walgreen's or CVS, because I must be missing out. On something. Truly special.